Broadway at the Beach in Myrtle Beach, SC is one of the most popular entertainment destinations on the Grand Strand. Located in the heart of Myrtle Beach, this massive outdoor complex offers something for everyone—shopping, dining, attractions, and nightlife—all wrapped around a scenic 23-acre lake. Whether you're visiting for a weekend or just passing through, Broadway at the Beach is a must-see for families, couples, and solo travelers alike.

One of the standout features of Broadway at the Beach is its wide variety of attractions. From thrill-seekers to kids looking for fun, there’s no shortage of things to do. You’ll find amusement rides, escape rooms, zip lines, and interactive museums. One of the most iconic attractions is the upside-down building of WonderWorks, an indoor amusement park with hands-on science exhibits and challenges for all ages. Just steps away, Ripley’s Aquarium draws visitors with its colorful sea life, underwater tunnels, and live dive shows. Whether you’re petting stingrays or watching sharks swim overhead, it’s an unforgettable experience.

Beyond the attractions, Broadway at the Beach is a shopper’s paradise. The area is divided into themed districts, each offering a unique vibe and range of stores. You can explore national brands and boutique shops, from trendy clothing and accessories to coastal souvenirs and handcrafted gifts. Specialty stores cater to everything from toys and candy to magic tricks and sports memorabilia.

Dining is also a major draw. Whether you're in the mood for fresh seafood, gourmet burgers, barbecue, or international cuisine, there's a restaurant to match every craving. Enjoy waterfront dining with a view of the lake, or grab a quick snack from one of the many food stands scattered throughout the complex. Popular spots like Margaritaville and Hard Rock Café offer lively atmospheres and fun décor that add to the overall experience. And for dessert lovers, you won’t want to miss the ice cream shops, fudge counters, and candy stores that tempt visitors at every corner.

As the sun sets, Broadway at the Beach comes alive with nightlife and entertainment. Live music, dance clubs, and comedy shows light up the night, offering adults a fun way to unwind after a day of adventure. Seasonal fireworks shows and events add extra excitement, especially during summer months and holidays.

For families, couples, and tourists, Broadway at the Beach is more than just a shopping center—it’s a destination. The walkable layout, vibrant energy, and variety of experiences make it an ideal place to spend the day or evening. Whether you're riding a paddle boat across the lake, catching a show, enjoying a meal, or exploring shops, there’s always something new to discover.

In short, Broadway at the Beach is the heartbeat of Myrtle Beach’s entertainment scene. With its blend of fun, flavor, and flair, it captures the spirit of the Grand Strand like nowhere else.